Privacy policy

Smart Jewel Lab respects the privacy of visitors and customers. We understand that placing an online order involves sharing information that may be personal, including contact details, delivery information, and payment-related data. We take these responsibilities seriously and aim to handle information in a careful, transparent, and responsible manner.

This Privacy Policy explains how information may be collected, used, disclosed, stored, and protected when you visit https://www.smartjewellab.beauty/, communicate with our team, or purchase products from our online store.

The website is operated by MSI AVIATION, LLC, located in Orlando, Florida, United States.

By using our website, you acknowledge the practices described in this policy, subject to any rights and requirements imposed by applicable law.

1. Information We May Collect

The information we collect depends on how you interact with our website.

Information You Provide Directly

When placing an order, requesting assistance, or contacting us, you may provide:

  • Full name.

  • Billing address.

  • Shipping address.

  • Email address.

  • Order details and purchase history.

  • Customer service correspondence.

  • Return, refund, or exchange information.

  • Other information you voluntarily include in a message to us.

We request information that is reasonably related to fulfilling orders, providing support, and operating our online store.

Transaction and Payment Information

When you make a purchase, payment-related information is processed through the payment methods and service providers made available at checkout.

Depending on the payment provider, transaction records may include payment status, transaction references, billing details, and limited payment-card information.

We do not intend to collect or retain complete payment-card security details, such as a card verification code, through ordinary customer service communications. Customers should never send full payment-card numbers or security codes by email.

Technical and Usage Information

When you visit our website, certain technical information may be collected automatically, including:

  • IP address.

  • Browser type and version.

  • Device type and operating system.

  • Website pages viewed.

  • Time and date of visits.

  • Referral pages or website sources.

  • General interaction and browsing activity.

  • Cookie identifiers and similar technical information.

This information may help us understand how visitors use the website, identify technical problems, and improve the shopping experience.

2. How We Use Personal Information

We may use collected information for legitimate business and operational purposes, including:

Order Processing and Fulfillment

To confirm purchases, process transactions, arrange shipment, communicate delivery updates, and maintain order records.

Customer Service

To respond to questions about highlighters, liquid glue, index tabs, product availability, shipping, returns, refunds, and other purchase-related concerns.

Website Operation

To maintain website functionality, troubleshoot errors, improve navigation, and provide a more consistent shopping experience across different devices.

Fraud Prevention and Security

To identify suspicious transactions, investigate possible misuse, protect our customers, and maintain the security of our systems.

Business Administration

To maintain accounting records, evaluate business performance, manage inventory, and meet applicable legal or regulatory obligations.

Marketing Communications

Where permitted by law, we may use contact information to send promotional messages, product announcements, or store updates. You may opt out of marketing emails using the unsubscribe instructions included in the message.

Transactional communications, such as order confirmations, shipping notices, and important service messages, may still be sent when necessary to complete or support a purchase.

3. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, and similar technologies to support essential website functions and understand visitor activity.

These technologies may be used to:

  • Keep shopping sessions functioning.

  • Remember certain website preferences.

  • Help maintain cart and checkout functionality.

  • Understand general traffic patterns.

  • Measure the effectiveness of website content.

  • Support security and fraud-prevention activities.

Some cookies may be provided by third-party services that support analytics, payment processing, advertising, or website functionality.

You can manage cookies through your browser settings. Blocking certain cookies may affect website features, including shopping-cart or checkout functionality.

Where legally required, we will provide appropriate notices or choices concerning non-essential tracking technologies.

4. How We Share Information

We do not treat customer information as a product for sale. We may, however, share relevant information with carefully selected third parties when necessary to operate the business.

These parties may include:

Payment Processors: To authorize, process, and verify transactions.

Shipping and Delivery Providers: To deliver purchased products and provide tracking information.

Website and Hosting Providers: To maintain the website, hosting environment, and technical infrastructure.

Analytics and Security Providers: To understand website performance, identify technical issues, and protect against fraudulent or unauthorized activity.

Professional Advisers: Such as accountants, legal advisers, and other service providers when reasonably necessary.

Government Authorities and Legal Parties: Where disclosure is required by law, legal process, or a legitimate need to protect rights, property, or safety.

Service providers may process information on our behalf for the purposes for which they were engaged, subject to applicable contractual and legal requirements.

5. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy.

Retention periods may depend on:

  • Whether an order remains active.

  • The need to respond to customer service inquiries.

  • Accounting and recordkeeping obligations.

  • Dispute resolution requirements.

  • Fraud prevention and security needs.

  • Applicable limitation periods and legal requirements.

When information is no longer reasonably required, we may delete it, securely dispose of it, or de-identify it, subject to applicable law and legitimate recordkeeping needs.

6. Information Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, electronic transmission, or storage system can be guaranteed to be completely secure. For this reason, we cannot promise absolute security.

If a security incident involving personal information occurs, we will assess the circumstances and provide notifications when and as required by applicable law, including Florida's information-protection requirements where applicable.

7. Florida Privacy and Information Protection Requirements

Smart Jewel Lab operates from Florida and recognizes the importance of applicable Florida consumer-protection and information-security requirements.

Florida Statutes Section 501.171 addresses the protection of certain personal information and notification obligations in connection with qualifying security breaches.

The application of particular legal duties depends on the information involved and the circumstances of the incident. This policy does not suggest that every category of information is covered by identical statutory requirements.

We also seek to conduct online commerce in a manner consistent with applicable federal consumer-protection and electronic-marketing laws.

8. Your Privacy Choices

Depending on applicable law and the nature of your interaction with our website, you may contact us to:

  • Request information about personal information associated with your order.

  • Correct inaccurate contact or delivery information.

  • Ask questions about how information is used.

  • Request deletion of information where legally available.

  • Opt out of promotional email communications.

  • Raise a concern about the handling of personal information.

Certain records may need to be retained to complete transactions, comply with legal obligations, prevent fraud, or resolve disputes.

To submit a privacy-related request, email [email protected]. Please provide enough information for us to identify the relevant account or order. We may request reasonable verification before responding to a request involving personal information.

9. Children's Privacy

Our website is intended for a general shopping audience and is not designed to knowingly collect personal information directly from children under the age of 13 without the consent required by applicable law.

If you believe a child has submitted personal information to us inappropriately, please contact us. We will review the matter and take appropriate steps as required by law.

10. Third-Party Websites

Our website may contain links to third-party websites, payment services, or other external resources.

These websites operate under their own privacy practices and terms. We do not control their content, security measures, or information-handling practices. We encourage visitors to review the applicable privacy notices before providing information to an external service.

11. Marketing Emails

If we send promotional emails, those messages will be handled in accordance with applicable requirements, including the CAN-SPAM Act where applicable.

You may unsubscribe from marketing messages by using the unsubscribe method included in the email or by contacting us directly.

We will continue to send essential transactional communications when necessary, such as purchase confirmations, shipping notices, and important information concerning an existing order.

12. Changes to This Privacy Policy

We may revise this Privacy Policy to reflect changes in our business operations, website technology, service providers, or legal obligations.

When an updated version is published, the revised effective date will appear at the top of the page. We encourage customers to review this page periodically.

13. Contact Information

For privacy questions, data-related requests, or concerns about this policy, contact:

Company: MSI AVIATION, LLC
Website: https://www.smartjewellab.beauty/
Email: [email protected]
Contact Person: Leslie Alfaro
Business Address: 315 Groveland Street, Orlando, FL 32804, United States